The Value of Experience


Around here, we dump thousands of new real estate agents into the market each year. Many agencies have a school for the purpose of (making money) making new agents. And each one of the new agents will solicit your business, eventually. Many of them are going to be fantastic agents, too, one day. And many of them will not. But just today I had yet another reason to be mindful of the value of experience.

Anybody can search out tax records and recent sales; after all, that information is all over the internet. So it can look very simple to price a home to list. But there are SO many more data points to consider in listing a home in particular, but also in buying. These events are far more complicated than it might appear on the face of them, and worthy of attention.. There are SCORES of Q&D (quick and dirty) companies out there trying to convince you that buying and selling a home is an instantaneous proposition that you shouldn’t have to put effort or thought into, and these organizations are proliferating BECAUSE…they make money off of your lack of knowledge of how things work. I use a whole toolkit of data points in order to list a home, each one being less than impressive on its own, but a powerful influencer when coupled with the rest of the data points. This process can end up putting thousands of dollars into your pocket that you might otherwise hand over to the Q&D organizations. I mean, they wouldn’t be popping out of the woodwork if you were the one benefiting, would they? Just know that a big purchase or sale SHOULD take some effort on your part…unless you’re okay giving your money away for lack of effort.

But I digress. Back to experience: Pricing your home for sale can result in thousands of dollars of loss to you, or thousands of dollars of benefit to you. Which would you prefer?

OR…stay with me now…The wrong price can make your home LANGUISH on the market for months while others go on the market and get sold, go on the market and get sold! You have to know what data points to gather in order to find the sweet spot between a reasonable time on the market AND a profit for your sellers. And people, that takes experience.

Real estate is LOCAL. Local doesn’t mean ‘your town’. It can mean your PART of the SUBDIVISION. And it is the experienced agents who will know that, because we’ve watched the market for YEARS. And by the way, if you are a buyer, we can protect your purchase before you buy, by not putting you in a stagnant area, or a declining one. Again, the value of experience.

So don’t assume that older agents who don’t necessarily look like they just left college won’t do a great job for you. I promise you, the seasoned agents will have YOUR back. And our expertise and experience will make your transaction easier and smarter. And by the way: the technology that’s so important today? We invented it.


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