The One Hundred Thousand Dollar Stubborn Streak
(or, Blood is Shooting Out of My Eyes)
There is a …maybe a million dollar home which just sold for about ONE HUNDRED THOUSAND DOLLARS less than its value, primarily because of one outstanding attribute of the sellers: Stubbornness. I have to talk about this, people. I just have to. These sellers deserve to be applauded, even lauded for their supreme grasp of the phenomenon of stubbornness, because they took it to soaring heights and even paid six figures for the sake of holding on to it. They are my champions so far. Nobody else beats this streak.
Somebody will though. Somebody will. You can’t make this stuff up.
Don’t get me wrong. They’re lovely folks. But they take resistance to good solid advice, presented in the interest of getting them top dollar, to new heights. Or should I say depths. I should say depths. There it is. I am not the listing agent by the way. If I WAS I couldn’t write because you can’t write with an exploded head.
I’ve run across this tendency many times in my career. Usually the ones who own it best are the ones who think they are the Realtors, the ones with professional real estate training and professional real estate experience, even though they’ve never actually BEEN a Realtor. They think this because 1) they have big egos; 2) they think they are smarter than everybody else…everybody; 3) they hold Realtors in low esteem; 4) they don’t do well with separating emotion from business; and 5) they have bought or sold a home before. Okay and 6) they want to hold on to their ‘decorating’ theme…and I use that term loosely at times…even at the cost of oh say ONE HUNDRED THOUSAND DOLLARS!
I can hear all of the realtors saying, “AMEN!”. No, wait. Some are looking around and saying, “Are you kidding me? One hundred THOUSAND?” That’s right. I’m not kidding. Do I look like I’m kidding with smoke coming out of my ears over here??
You need to think about this. Just because you’ve been IN a courtroom, does that make you an attorney? Because you’ve had surgery, are you now a surgeon? If you’ve had surgery twice are you now CHIEF of surgery? I think some people think they ARE! If you look at beautiful art, are you then an artist? NO! So why would you think that just because you’ve bought or sold a home, or bought AND sold one, you are now a Realtor?? It makes about as much sense as the art analogy or any of the others. People, you are not the real estate agents; you are the CLIENTS. I should make a sign.
Gone are the days when realtors are the ones who can’t do anything else and that’s why they’re realtors. That was gone a LONG time ago. Realtors today are educated, strong, talented and up to the minute with stats on YOUR market. We have to be because everybody sues EVERYBODY these days…yes even CLIENTS (that would be YOU), whom we protect. We have a responsibility to you that we take very seriously.
We protect you, we encourage you and we do our level BEST to make sure you get the MOST for your home that the market will bear. The way we DO that is by making sure you know how to be COMPETITIVE. We tell you what will make your home stand out and get that buyer to make an offer on your home, and we advise you about how you can make that offer SING, not hack like a life-long smoker about to keel over. You can listen to us, OR, you can disregard us and lose ONE HUNDRED THOUSAND DOLLARS.
Here’s a good one. Even after receiving feedback after feedback about grandma’s quilt or the blue wall or the CLUTTER do you think ANYTHING gets changed? NOOOOO! You can’t make this stuff up! You really can’t! The market speaks and some clients pat their ears and say, “la la la la I can’t hear you”. Now I’m crying.
Can you tell I’m upset? I’M UPSET.
And these sellers are mad at the REALTORS!!!! We are the ones who warned you about being competitive, about LISTENING to the feedback and actually DOING something about it. We are the ones who tried to get you top dollar!! My head is about to explode. I can hear it expanding. I really can. It’s creaking.
There was no earthly reason for this house selling this low except for pure, unadulterated, boiled down, precipitated, strained, dried, sifted, freeze-dried, died in the wool STUBBORNESS. Now blood is coming out of my ears too. THIS WAS COMPLETELY UNNECESSARY, LOSING THIS KIND OF INVESTMENT DOLLARS!
Let me alert you. I have two college degrees, one in chemistry, a subject which makes most people cringe. And I graduated at the top of my class. The other degree is in business, where I studied marketing, economics, sales…I’m good at what I do and I’m qualified to have an ego just as big as anybody else. That’s why, if I visit you to talk about selling your home, you should listen to me. And you should listen to other realtors who have been down this road a thousand times and who tell you exactly what you need to do to be competitive in this market. We don’t make this stuff up, people. It’s based on data. Set aside the stubborn streak and think about what you might do with ONE HUNDRED THOUSAND DOLLARS. Is it worth paying that much to keep your grandmother’s quilt on the bed or that neon blue wall in the den? NO! IT’S NOT! For crying out loud, redecorate or paint! You’re LEAVING, remember? Is there still LOGIC in the world? I think there is, but why not in REAL ESTATE?? If you have a 14×14 foot room and enough junk in it to fill an 18×18 foot room, MOVE SOME STUFF OUT! Or, think about what you could do with ONE HUNDRED THOUSAND DOLLARS that you are about to flush down the gold plated TOILET.
You’re selling space, wide open space. Not your ‘décor’, not your grandma’s quilt, not that carving of an amoeba eating a shark. NOT that flower arrangement you made when you were on the crack pipe. SPACE is all you are selling. And not neon blue space. If you have to kick chairs and pillows out of the way to get INTO a neon blue room, LIGHTEN UP THE CLUTTER or kill me now. This is not rocket science, people. I’ve done rocket science; this ain’t it.
So there was this couple who sold their home for ONE HUNDRED THOUSAND less than market value, but they showed US didn’t they? I don’t think so. I think they shot themselves in the foot. Twice. Per foot.