Choosing Colors when you Plan to Sell Your Home


One of the best updates for your home when you are planning to sell, is paint. Nothing creates quite the immediate impact as fresh paint throughout the home inside OR out. But it can go terribly wrong. I have shown properties where the colors throughout the house might as well have been clanging cymbals. The colors made no sense, and in fact created an extremely negative experience for my buyers. And the homes didn’t sell until they were painted, by the way. The goal for sellers is to make the home inviting and interesting, not dreadful.

Did you know there are ‘warm’ and ‘cool’ colors? If you don’t, take some time to investigate the concept. The fastest way to set up a subconscious frown in the mind of a buyer is to mix the two. If you have a brown roof, don’t paint the exterior of the home light blue, for example. Imagine a blue room with a gold/orange accent wall. Terrible! In the picture below you see a vibrant color combination, using a warm, Tuscan theme. The color scheme isn’t for everyone, but it works in a kitchen where pretty much everything else is white.

Another good idea is to start with a neutral and use decor to create contrast.


Martha Stewart once said that you should imagine your colors as if you are looking through the space, seeing all rooms in series. The colors should be complimentary, should not clash. They don’t have to match, but they do have to harmonize.

If you’re starting with a new home, you will most likely have the builder grade monotone throughout the home, and that’s fine if it is what you like; however most people choose to customize their homes with respect to wall color. Your home is the heart of your life and it should make you feel joyful, warm, safe. Color can do that, but choose a theme…mine is Tuscan. Yours might be The Beach. You get the idea.

However you choose to decorate, remember that when you sell, you want to appeal to the buyer. So be sure…whether you choose a cool or warm palate…that you keep to the same family. That way everything in the ‘background’ of the buyer’s subconscious experience flows and feels continuous. Remember that much of marketing is psychological. So don’t shock your potential buyers with disharmonious paint colors. One negative seed can grow into a complete rejection of an otherwise great property.


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