Tag Archives: cars

Contemplating Jaguar’s Crash

It’s everywhere; we cannot avoid it. The news is Jaguar. Jaguar is finished, Jaguar has gone woke, heading to a stock price of a buck. The CEO’s going to be axed. Agreed. But why? That word, why, will no doubt be on my tombstone. I always want to drill down to the reason. I think it’s about creativity. Creativity is dying.

Think about how many re-releases, how many remakes, how many copies we see. Good grief, why remake Snow White? How many Star Wars are there? The VW bus is back, but it’s a Buzz now. OMG. Make something new, for God’s sake. I’ve noticed that, aside from Elon, creativity, new ideas, great leaps forward for society, have disappeared over the horizon. Only Elon is standing in the breach. Why is nobody trying to copy him? Because, no talent and no drive. Too much work to copy Elon and work, well that’s not gonna happen. Too many video games and too many men wanting to be their version of women. That’s insulting, by the way. It’s cultural appropriation. Dark red lipstick, a midriff tank and a falsetto voice make a costume, men. A costume.

What happened to men who couldn’t wait to get a car they could ‘work on’? Where are the greasy hands picking up tools out of the toolbox? Where are the guys building computers…or anything…in the garage? Where are the ideas like having all music in one little rectangular box? What’s the next fiber optic idea? Data at the speed of light stuff? Nobody?

It used to be the case that ideas overflowed from colleges and universities. Art, technology, ideas that pulled society forward at breakneck speeds leapt from campuses, flowed like rivers. But not now. It’s SO bad now that the new Jag ad, for example, actually says, “Copy nothing”. Well I think that’s a subliminal admission that copying is the only way anybody these days can graduate. So Jag jumped onboard the woke train, when it had already left the station. No wonder the knees are scratched and bruised. People who should never be in charge are pushed to that position because of woke-ness, not because of training or education. For those of us who lived in the age of a huge technological leap, it’s depressing and we’re trying not to read the writing on the wall. But we have functioning brains.

Another thing. There is an absolute aversion to paying attention. To looking around. To reading the room. People are so desperate to be unique that they copy EVERYTHING. It’s all they can do because the think tanks are indoctrination incubators now. There’s no: How can we leap forward as a society? How can I make things incredible? No, now it is: How can we destroy society, tear it down, be anti everything? Destruction doesn’t work. Problem is, if we don’t read that room, we’ll miss the big train. Does anyone else see the irony of desperation for uniqueness causing a limp, deflating picture of deadly imitation?

Yeah, I think Jaguar is devoid of creative people, ones who like wrenches and power tools. I think Jaguar is so desperate they want to be Target. I mourn.

Ah Crap. There Goes Jaguar

Photo by Kamaji Ogino on Pexels.com

Once in another lifetime, I owned a red Jaguar with light tan leather interior. It was one of my favorite cars ever. Beautiful, solid, tight, fast. Car. Car car car. I loved that car, and I had to have a good job, paying good money in order to afford it! I am talking about the Jaguar CAR.

I hope you have seen the new Jaguar ads, which have nothing to do with cars. Any cars. What they are, is a collection of woke…people…who knows what kind…trying to be unique and there are no CARS in sight or sound. But, they’re copying every other woke collection of people trying to be unique. This crap is getting old. Young people are STILL trying to be unique by copying everyone else! Maybe they don’t know what unique means. In any case, they copy their older brothers and sisters by trying to be unique. hahaha. You can’t make this stuff up. They are probably all middle children. Once AGAIN we see a collection of…people…trying to be as counterculture as they can manage…and it is SO BORING, so already done.

But I digress. Jaguar is…uh, WAS… one of the MOST sought-after cars with the iconic hood ornament that NOBODY could afford unless you were buying an old, used one. Like I did. Ah, but not now. heh heh heh. Watch what happens to this brand. Ever hear of Bud Light? Ever hear of ‘Go woke; go broke’? The new ads actually advertise counterculture wokism, not cars, which as we all know is the giant kiss of death.

I saw their new ‘ad’ and my exact response was, “Ah CRAP there goes Jaguar”. I’m not wrong. I haven’t BEEN wrong with my predictions. This means I’m mainstream, I guess. But I WILL mourn the murder of Jaguar. Bud Light, I didn’t care, except that I didn’t have to watch that guy in a woman costume anymore. I didn’t drink Bud anything. Tractor Supply had a close brush, and I will never shop at Target again. No biggie. But for the murder of Jaguar, I weep.

Wait, is it murder? Or is it suicide? I think it’s suicide. If it is suicide, then they get exactly EXACTLY what they deserve. Goodbye Jaguar. I will miss you.

And all of the Jag owners, probably out to eat in an expensive restaurant, wearing expensive clothes, looking well manicured and young…You are the end of the age of coolness.